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Mass-media coverage, its influence on public awareness of climate-change issues, and implications for Japan's national campaign to reduce greenhouse gas emissions

TitleMass-media coverage, its influence on public awareness of climate-change issues, and implications for Japan's national campaign to reduce greenhouse gas emissions
Publication TypeJournal Article
Year of Publication2009
AuthorsSampei, Y, Aoyagi-Usui, M
JournalGlobal Environmental Change-Human and Policy Dimensions
Volume19
Pagination203-212
Date PublishedMay
ISBN Number0959-3780
Accession NumberWOS:000266539000009
Abstract

We analyse Japanese newspaper coverage of global warming from January 1998 to July 2007 and how public opinion during parts of that period were influenced by newspaper coverage. We show that a dramatic increase in newspaper coverage of global warming from January 2007 correlated with an increase in public concern for the issue. Before January 2007, we find that coverage of global warming had an immediate but short-term influence on public concern. With such transitory high levels of media coverage we suggest that for more effective communication of climate change, strategies aimed at maintaining mass-media coverage of global warming are required. (C) 2008 Elsevier Ltd. All rights reserved.